Why Do I Keep Cheating on My Diet?

First—stop calling it cheating. You’re not bad. You’re human. And most likely, your “diet” is too strict, too unrealistic, or not tailored to your life.

 

Here’s what I tell my clients:

  • Restrictive diets backfire. If you cut out all your favorite foods, cravings will build until you eventually cave. Then guilt hits. Then the cycle starts again.
  • Are you eating enough? Many people who binge are actually under-eating during the day. Make sure you’re fueling your body—not punishing it.
  • Emotional eating is real. Stress, loneliness, or boredom often drive food choices. Awareness is the first step. If this is your case, consider journaling or talking to a coach or therapist.
  • Build flexibility into your plan. You need a nutrition strategy that allows for birthday cake, pizza night, or spontaneous dinner dates without shame.

 

Food isn’t just fuel—it’s part of life. Let’s make peace with it, not fight it.